UTN Logo



The websites www.afi-rentals.co.uk, www.afi-uplift.co.uk, www.afi-group.co.uk, www.wilsonaccess.co.uk, www.afi-training.co.uk, www.afi-resale.co.uk, www.rapidplatforms.co.uk, hampshireplantandaccess.co.uk, www.facelift.co.uk, www.utntraining.co.uk are operated by AFI-Uplift Limited ("we" or "us") and we are a "data controller" for the purposes of the Data Protection Act 1998 and the EU General Data Protection Regulation 2016/679. This means that we are responsible for, and control the processing of, your personal information. Our registered office is at 2nd Floor West Wing Diamond House, Diamond Business Park, Thornes Moor Road, Wakefield, West Yorkshire, WF2 8PT. Our company registration number is 03539352.

This privacy policy relates to your use of our website and app. Our website and app may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for such websites or policies. Please check these policies before you submit any personal data to these websites.

We take your privacy very seriously and we ask that you read this Policy carefully as it contains important information on:

  • the personal information we collect about you;

  • what we do with your information; and

  • who your information might be shared with.


Information which we may collect about You

We collect personal information about you when you register with us, contact us or when you submit a response to an online questionnaire on our website.

We may collect the following personal information:

a) full name;

b) company name;

c) postal address;

d) email address;

e) telephone numbers; and

f) IP address when you visit our website.

Please note that we do not collect any information in relation to your payment information, such as credit/debit card details. We may also collect personal information about you from other sources (such as credit reference agencies), which we will add to the information we already hold about you in order to help us improve our products and services, and usage data to improve and personalise the products / services which we are providing to you.

We use third parties to provide information about visitors to our websites. When you visit our website we will record your IP address. This address will be matched against public and proprietary IP address databases to provide us with information about your visit. This information may identify the organisation to whom the IP address is registered but not individuals. In some limited cases i.e. single person companies, it may be possible to identify personal data from publicly available ICANN data


How we use your information

We use personal data held about you:

a) to identify you and manage any accounts you hold with us;

b) to process your order and provide you services;

c) to conduct research, statistical analysis and behavioural analysis;

d) in certain circumstances, to let you know about other products or services that may be of interest to you—see 'Marketing’ section below;

e) to detect and prevent fraud;

f) customise our website and its content to your particular preferences;

g) to allow you to participate in the interactive features of our website;

h) notify you of any changes to our website or to our services that may affect you;

i) carry out security vetting; and

j) improve our product and services.

These uses are in line with:

(i) our legitimate interests to: administer the website and app, prevent or detect crime, improve our products and services, direct market to you and to interact with you when you request/offer products and services; and

(ii) to carry out our contractual obligations to you (or to take steps to enter into a contract with you at your request). If you fail to provide information which we need to contract with you, we may not be able to perform that contract.



We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, SMS, fax or mail. We may use the information to customise the website according to your interests.

For the app users, we may periodically send promotional messages using push notifications.

From time to time, we may also use your information to contact you via SMS regarding product and services we think you may find useful and of interest.

When we require your consent to send you marketing messages, we will only send you such marketing messages when you tick the relevant boxes when you provide us with your personal information, and you can opt out at any time, www.afi-group.co.uk/optout. Please see 'The right to ask us to stop contacting you with direct marketing' below for further information.


How long we will keep your personal information

We will keep your personal information while you have an account with us or we are providing products and/or services to you. Thereafter, we will keep your personal information for as long as is necessary:

  • to respond to any questions, complaints or claims made by you or on your behalf;

  • to show that we treated you fairly;

  • to keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information.

When it is no longer necessary to retain your personal information, we will delete or anonymise it.


Our approach to information security

To protect your information, AFI-Uplift Limited has policies and procedures in place to make sure that only authorised personnel can access the information, that information is handled and stored in a secure and sensible manner and all systems that can access the information have the necessary security measures in place. To accomplish this, all employees, contractors and sub-contractors have roles and responsibilities defined in those policies and procedures.

To make sure all employees, contractors and subcontractors understand these responsibilities they are provided with the necessary training and resources they need.

In addition to these operational measures, we also use a range of technologies and security systems to reinforce the policies. To make sure that these measures are suitable, vulnerability tests are run regularly. Audits to identify areas of weakness and non-compliance are routinely scheduled. Additionally, all areas of the organisation are constantly monitored and measured to identify problems and issues before they arise.


Transfers of your data outside the EEA

We may need to transfer your personal data to UAE, Qatar, Saudi Arabia or Bahrain which are located outside the European Economic Area, for the purpose of marketing and financial analysis. Any transfer of your data will be subject to a European Commission approved contract that will safeguard your privacy rights and give you remedies in the unlikely event of a security breach. Please contact our Data Protection Officer (details set out below) if you have any queries in relation to this safeguarding arrangement.


Your rights

In order to process any of the requests listed below, we may need to verify your identity for your security. In such cases your response will be necessary for you to exercise this right.

The right to access information we hold about you

At any point you can contact us to request that the information we hold about you as well as why we have that information, who has access to the information and where we got the information. Once we have received your request we will respond within one month.

The right to correct and update the information we hold about you

If the data we hold about you is out of date, incomplete or incorrect, you can inform us and we will ensure that it is updated.

The right to have your information erased or restricted

If you feel that we should no longer be using your data or that we are illegally using your data, you can request that we erase the data we hold or restrict our processing of your data.

When we receive your request to erase the data, we will confirm whether the data has been deleted or tell you the reason why it cannot be deleted.

The right to object to processing of your data

You have the right to request that AFI-Uplift Limited stops processing your data. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have legitimate grounds to continue. If data is no longer processed, we may continue to hold your data to comply with your other rights.

The right to ask us to stop contacting you with direct marketing

You have the right to request that we stop contacting you with direct marketing. In order to process your request we may need to verify your identity for your security. If for any reason you would like to be removed from our marketing lists at any stage, you can easily and quickly opt-out here, or by calling 01332 855377. In addition you can change your preferences or update your details by clicking on the links at the bottom of any promotional email you receive.

The right to data portability

You have the right to request that we transfer your data to another controller. Once we have received your request, we will comply where it is feasible to do so.

If you want to make a request in respect of the above rights, please contact us either email gdpr@afi-group.co.uk or telephone 01332 855377.



In those cases where we need your consent to hold or process your information, we will ask you to check a box on a form requiring consent. By checking these boxes you are stating that you have been informed as to why AFI-Uplift Limited is collecting the information, how it will be used, for how long it will be kept, who else will have access to it and what your rights are as a data subject. Should you wish to withdraw your consent you may do this at any time. If you do so, it will not affect lawfulness of the processing based on your consent prior to its withdrawal.


Sharing your information

We may disclose your personal data to any member of our group of companies, which means our subsidiaries, any ultimate holding company and its subsidiaries as defined in section 1159 of the Companies Act 2006 where necessary for administrative purposes. In particular, if you request services from another member of our group, we may need to pass your contact details on to that group member. In this case, the basis of our data processing is the pursuit of our legitimate interests for our business administrative purposes or to perform a contract with you.

AFI-Uplift Limited may also pass your details to third parties where this is necessary to pursue the legitimate interest of ensuring or improving the functioning of our product. We recommend that you check the privacy policies of these third parties, as they may differ from our Policy. These third parties include:

(a) Google We work with third party company Google to automatically collect information including: IP address; MAC (Media Access Control) address; unique identifier or other persistent or non persistent device identifier; device software platform and firmware, mobile phone carrier and geo location data in line with our legitimate interests in wanting to understand your use of our app such as how often you return, what parts of the app you visit, how you use the app, how long you spend on the app. This third party provider is prohibited from using our data for any other purposes; and

(b) Live Chat: GoSquared is our Live Chat service. We may send personal information to this service in order to be able to have ‘live’ online chat with customers. This third party provider is prohibited from using our data for any other purposes.

(c) Call Tracking: We use WhatConverts which uses Dynamic Number Insertion to help us quickly integrate call tracking on our website. The tracking numbers are used for analytical purposes for marketing only to measure call conversions from the website.

(d) HotJar is used to understand website visitor’s behavior whiles visiting our website.

(e) Lead Generation: We work with a third party Spolter (CommuniGator) that provides GatorLeads, which is a tool that identifies the business or organisation that website visitors belong to, based on a reverse IP lookup. GatorLeads does not use any cookies to process this identification, and no personal information about individual users is stored. Cookies used by GatorLeads store information about your current web browsing session (pages viewed, time on site etc) and the dates and times of previous website visits. This information is used by AFI to profile website visitors, in order to better understand the way in which our website content is viewed by different segments. It is also used to identify the types of organisations that might be interested in purchasing our products/services and attending our events.

(f) Email Marketing Post-Click Tracking Cookies. We work with a third party Spolter (CommuniGator). These cookies are used to report on the pages that have been viewed by visitors to the site who have followed links from our email marketing campaigns or social media campaigns (see (g)). This analysis helps us to understand additional content that is viewed by the contacts in our database and therefore allows us to improve and tailor future campaigns to those contact’s specific areas of interest.

(g)Social Media Management Platform: We use Gator Social which is part of the Spolter (CommuniGator) platform. The Spotler platform is using the Oktopost dashboard from where all posts and data is collected from. The platform is used to manage and post to various special media channels, monitor, and measure social media activities for the purpose of improving our social media.

(h) SMS for Marketing: We use Esendex SMS, a platform used to send targeted marketing SMS to customer and prospect customers. Only mobile numbers are stored and opt outs collected on this system, no other personal data is stored.

Occasionally, we may need to disclose your personal data to third parties where necessary for:

(i) the legitimate interests of our business to restructure or sell/acquire shares or assets; and/or

(ii) in order to comply with our legal obligations:

(a) in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

(b) if AFI-Uplift Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; or

(c) if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, enforce or apply our Website terms of use or other agreements, or to protect the rights, property or safety of the Group, our customers or others.

Google AdWords call recordings

This section explains how we use recordings of phone calls that comes from our Google Adwords paid ads, PPC, within the AFI group of companies:

  • We are recording any calls that are generated from our PPC ad campaigns to improve our product and service offering.

  • The following message will be played to callers on eligible ad formats: 'Google and its partners may record the call and retain this call for quality and research purposes'.

  • The recorded calls are kept for 30 days after the date of the call.

  • These recordings are stored in AFI’s Google AdWord account only and aren't available for download.

  • Google takes user privacy very seriously and call recording practices are consistent with Google's Privacy Policy.



On our website and in our emails we use web beacons. When we send emails to Customers and Prospects, we may track behaviour such as who opened the emails, who clicked the links and which pages of our website they have visited.

This allows us to measure the performance of our email campaigns and to improve our Service and website. To do this, we include single pixel, also called web beacons, in emails we send. Web beacons allow us to collect information about when you open the email, your IP address, your browser or email client type, and other similar details. We also include Web Beacons in the emails we deliver for you. We use the data from those Web Beacons to create reports about how your email campaign performed and what actions your Contacts took. Reports are also available to us when we send email to you, so we may collect and review that information.

On our website we use Facebook pixel which collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Facebook Remarketing: Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and target ads. With Facebook remarketing you may see our ads on Facebook after you have visited our site. For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on a webpage and a unique “cookie” is placed in their browser. Facebook lookalike audience targeting allows us to show ads on Facebook to people who are similar to those who have already visited or made a purchase from our website. To opt out of Facebook’s collection and use of information for ad targeting visit facebook.



Bing Universal Event Tracking: We use Bing Universal Event Tracking (“UET”), a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”). When you access our web pages through advertisements on Bing Ads, a cookie will be placed on your computer. In addition, a UET tag is integrated on our websites. This is a code used to store pseudonymised data about the use of the website in connection with the cookie. The tag, in combination with the cookie, pseudonymizes data to track what you are doing on our web pages after you click on an ad on Bing Ads. Among other things, the amount of time that has been spent on the website, which areas of the website were accessed and which advertisement you came to the website are recorded. In addition, Microsoft can track your usage behavior across multiple of your electronic devices through cross-device tracking. The information collected is transmitted to a Microsoft server in the United States. Microsoft is certified under the EU-US Privacy Shield.

Bing Universal Event Tracking: UET allows us to track your activity on our web pages when you visit our web pages through ads from Bing Ads and enable us to improve our offering. Cross-device tracking allows Microsoft to show personalized ads.

Bing Webmaster Tools: With this tool, Microsoft can deploy its Bing services and optimize search results.


Cookies and Tracking

Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them.

We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please visit the ICO. We use the following cookies:

  • Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.

  • Analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Marketing cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.

By continuing to use this site, you are accepting our use of these cookies that make advertising and communications more relevant to you and your interests and further help us to improve the site.

Description of cookies

The table below provides some information on the cookies which we use on our website:


Third Party Cookies

Cookie table


AFI group of companies Cookies

AFI Group cookies



When contacted with an enquiry, AFI-Uplift Limited will hold the entity name and contact details only for the purposes of handling the enquiry. The online forms are subject to the same cookies and tracking as the rest of the website (see the above section “Cookies and Tracking” for more information). Calls made to us may be recorded to protect the interests of all parties. Call records are deleted after 28 days unless needed for ongoing actions.

Contact details

If you have any queries about this Policy, need further information or wish to lodge a complaint you can use the details below to contact the relevant party.

Geoff Gibson


Data Protection Officer

AFI-Uplift Limited, Unit 1 Bradley Court, Maple Road, Trent Lane, Castle Donington DE74 2UT


You also have the right to lodge complaints with a supervisory authority. The UK supervisory authority is the UK Information Commissioner's Office (UK ICO). The UK ICO's contact details are set out on their website.


Changes to this Privacy Policy

We may change this Policy from time to time. You should check this policy occasionally to ensure that you are aware of the most recent version that will apply each time you access the website. In the case of signification changes, we will inform you by any appropriate means.



Data Protection Law Change on 25th May 2018

This privacy policy has been written in line with the new General Data Protection Regulation that comes into effect on 25th May 2018. For the purposes of GDPR and the Data Protection Act 1988 the Data controller in relation to the information you supply is AFI-Uplift Ltd. The registered office is 2nd Floor West Wing, Diamond House, Diamond Business Park, Thornes Moor Road, Wakefield. WF2 8PT

The policy is broken down into the following sections:

1. Why do we have a privacy policy?

2. What is covered in the privacy policy?

3. What is not covered in the privacy policy?

4. Updates to our privacy policy.

5. What personal information is collected?

6. How is the personal information used?

7. How is the information shared or disclosed?

8. How is the information kept safe?

9. How long do we keep your personal information?

10. How to get a copy of your personal information.

11. How to let us know if your personal information is wrong.

12. How to object to the use of your personal information.

13. How to withdraw your consent.

14. How to complain.

15. Mailing List.

1. Why do we have a privacy policy?

We want you to feel comfortable with the privacy of your personal information. This policy is provided to inform you on how we use and protect the information that you provide to us through email, telephone conversations or face to face and any other mean we interact with you. As a data controller of your personal information, AFI (AFI being defined as AFI-Uplift Ltd, Integrated Training Solutions Ltd & A.J. Access Platforms Limited) is committed to protecting and respecting your personal information. We promise not to sell your data and to give you ways to manage and review your contact preferences at any time.

2. What is covered in this privacy policy?

This privacy policy covers the collection and use of personal information and lets you know what happens to any personal information that you give to us, or any that we may collect from or about you. It applies to all products and services, and instances where we collect your personal information.

3. What is not covered in this privacy policy?

Our privacy policy does not apply to the practices of companies that AFI does not own or control or to people that AFI does not employ or manage. We do not accept any liability or responsibility in terms of the privacy and security of third party organisations.

4. Updates to our privacy policy.

AFI may amend this privacy policy from time to time to reflect changes in the law or our privacy practices. If we make any substantial changes in the way we use your personal information we will notify you by email, telephone, in person or via visiting one of our websites.

5. What personal information is collected?

AFI is unable to provide you with our products and services if you do not provide certain information to us, therefore we collect the following information from you when you request a quotation and later become one of our customers: name, address, email, phone numbers (landline and mobile). Or when you provide us with a credit account and become one of our suppliers: name, address, email, telephone numbers (landline and mobile), and bank details.

6. How is the personal information used?

AFI uses your personal information to fulfil your requests for products and services, to pay invoices you have provided us with, and to maintain your details. This will be to achieve a smooth working relationship between us.

7. How is the information shared or disclosed?

AFI will not sell or rent your personal information to anyone. However, we will send your personal information to specific third parties in order to fulfil our obligations to you. For example, if we need to send your details to a recognised training body who provide certification.

8. How is the information kept safe?

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

You are responsible for your contact information to us and you should notify us immediately of any unauthorised use of your emails, for example.

9. How long do we keep your personal information?

We will keep your personal information for as long as we have reasonable business needs, which include managing our ongoing relationship with you. Thereafter we will keep your personal information in line with legal and regulatory requirements or guidance.

10. How to get a copy of your personal information.

You have the right to receive a copy of the personal information we hold about you at any time. Please contact us in writing at AFI-Uplift Ltd, 2nd Floor West Wing, Diamond House, Diamond Business Park, Thornes Moor Road, Wakefield WF2 8PT or by email gdpr@afi-group.co.uk.

11. How to let us know if your personal information is incorrect.

You have the right to question any information we have about you that you think is wrong or incomplete. Please contact us if you want to do this and we will take reasonable steps to check its accuracy and correct it.

12. How to object to the use of your personal information.

You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is known as the ‘right to object’, and ‘right to erasure’, or the ‘right to be forgotten’.

There may be legal or other official reasons why we need to keep or use your data, but please tell us if you think that we should not be using it.

13. How to withdraw your consent.

You can update your contact preferences at any time by contacting us (gdpr@afi-group.co.uk). If you withdraw your consent, we may not be able to provide certain products or services to you. If this is so, we will tell you.

14. How to complain.

Please let us know if you are unhappy with how we have used your personal information. You can contact us via our website, email (gdpr@afi-group.co.uk), telephone or in writing. You also have the right to complain to the Information Commissioner’s Office. You can find out on their website how to report a concern.

15. Mailing List

From time to time AFI and the associated AFI group of companies, brands and affiliates (collectively “AFI”) will inform you of offers, services and promotions. AFI does not sell or provide third parties with any data relating to and including AFI marketing lists. See our Marketing Terms for more information.

AFI use a third-party provider, CommuniGator, to deliver our e-newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see CommuniGator's privacy notice. You can unsubscribe by clicking the unsubscribe link at the bottom of any e-newsletter or by visiting www.afi-group.co.uk/optout/.


This website uses cookies to ensure you get the best experience on our website. View our privacy policy